Nokia Licensing Brand HMD Global Explains Smartphone Output

HMD Global purchased the licensing for Nokia feature and smartphones last week. The company’s CEO explains how its first devices will put an emphasis on premium design and affordability, while also being available globally.





Nokia Licensing Brand HMD Global Explains Smartphone Output

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Nokia has announced its return to the smartphone market and there is not a Windows in sight. The company was long associated with Microsoft’s platform through its previous smartphone stint. However, the Finnish company is now working on smartphones that will run on Android. Nokia is already offering new feature phones on its website.

As Nokia said at the start of the month, its smartphones will now be developed and sold by HMD Global. The Indian company is licensing the Nokia brand. Despite this, HMD has also taken numerous Nokia employees and some who made the move to Microsoft after its acquisition.

In an interview with The Economic Times, HMD’s chief executive Arto Nummela, has discussed the company’s plans.

While Nokia has relaunched feature phones on its website, most of these are older devices. In fact some of the handsets are actually some of Microsoft’s old products. Nummela says that HMD will build a feature phone before introducing a smartphone in 2017.

“When we were running the feature phone business in the context of Microsoft,” Nummela said, “we didn’t stop doing anything, so we were creating new products in the pipeline. One of those is now ramping up as we speak, so we will continuously renew our feature phone line up.”


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